Objective:

To create a special experience for the VIP Lakers floor seat holders, season ticket holders and foundation supporters that will help raise funds for the Lakers Youth Foundation and help fill the space with key media, celebrities and influencers.

 

Execution:

Recruit and secure high-end fashion designers and brands to take over a space to create a Pop-Up Shop with the latest and greatest collections to sell to the VIP guests with 20% that goes to the foundation. Secure key Los Angeles media, high-level celebrities and influencers to attend as special guests of the Lakers. 

 

Results:

Over the past five years, I helped secure designers and brands like Versace, Jimmy Choo, Dolce & Gabbana, Marc Jacobs, Diane von Furstenberg and more. All ranging in total sales from $15,000 to $85,000 in less than 3 hours – 1 hour pre-game party, halftime and 1 hour after the game. Every shopping experience is a highlight and raved by Jeannie Buss, Lakers organization, Lakers Youth Foundation, players, floor seat holders, season ticket holders, VIP guests, celebrities, media and influencers.