Objective:

Bring the Ovarian Cancer Research Fund’s flagship fundraising event — Super Saturday — to Los Angeles, raising awareness and funds while expanding the event’s national reach.

 

Execution:

Led all aspects of event production including media relations, celebrity guest invitations, brand partnerships, sponsorship development, and ticket sales.

 

Collaborated with a production partner to execute the event concept and coordinated cross-functional teams including media relations, brand partnerships, and celebrity/influencer outreach.

 

Each team managed key deliverables such as press coverage, red carpet arrivals, ticket sales, brand integrations, and event programming.

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Results:

The Los Angeles launch of Super Saturday quickly became one of the most anticipated early-summer charity events in the city.

 

• $600,000+ raised in the first year

• $650,000+ raised in the second year

• 2,500+ attendees including celebrities, influencers, and media

 

The event received coverage across major media outlets including KTLA, Good Day LA, KIIS FM, LA Times, and The Hollywood Reporter, while also generating national broadcast, print, and digital media attention.

 

Celebrity hosts included Rachel Zoe and Roger Berman, Molly Sims and Scott Stuber, among many other notable attendees.

 

Due to its success, the event later expanded to Las Vegas.